A great brand is priceless. When I say this, I literally mean that a wonderfully established and maintained brand can open doors to rich possibilities. And those endless possibilities cannot be tagged with finite dollar amounts. Branding is at the center of nearly every decision we make. It dictates what products we use, the neighborhoods in which we reside, the vehicles we buy, the clothes we wear, and so much more! It’s safe to say that branding controls us!
Today, although most people have a strong understanding of the power of business branding, they often struggle with the concept of personal branding. They don't quite understand how to use it for their advantage. To make matters more complicated, because we live in a society ruled by branding, everyone eventually establishes a personal brand whether they know it or not.
As you engage in your daily activities, interacting with various people and environments, you are perceived in various ways. If you're not careful, you may be perceived in negative ways or misunderstood to the detriment of your own well-being. So . . . don’t you think it’s time you take control of your brand, rather than let society haphazardly define it for you?
These coaching sessions are designed to help my clients focus on the individual components of their personal brands. Personal Branding is more complicated than most people think. Thus, in these sessions, we tackle the personal branding components of interest, one piece at a time. We uncover insights about them, and we develop actions to arm my clients with confidence, accomplishments, and unique capabilities that powerfully differentiate them from every one else!
Some worksheets I recommend we work as we get you to Brand On Purpose are as follows:
- Choices You Can Make to Design Your Life
- Organizing a Project
- Bridging the Gap